About Us
Humble beginnings in serving with excellence to building franchises across the Southeast.
Real food.
Real connections.
Real roots.
Starting with capturing the heart of the upstate.
HipBurger captures the heart of Omnipotent Brands’ origin story—born from a simple truth that eating is meant to nourish the soul, not just the body. Starting as a food truck rolling through Greenville, Mauldin, Travelers Rest, and Greer, HipBurger turned comfort food into community moments, serving sizzling smash burgers, crispy chicken sandwiches, nuggets, and fries—all made right on the spot . This emphasis on authenticity, freshness, and bringing people together set the tone for our entire ethos.
From food truck to a Local Favorite.
Ambition for growth while growing a following in the hearts of our community.
As HipBurger’s following grew, so did its ambition. The first brick‑and‑mortar location in Mauldin rose from that popularity, translating the spirit and flavors of the HipTruck into a modern neighborhood destination . Even in a permanent space, the essence of that rolling kitchen remained intact—a reminder that real connection comes from real food made with care.
Service is craft. Food is the vehicle.
We turn every meal into an experience.
At Omnipotent Brands, we believe service is a craft and food is the vehicle—our mission is to turn every meal into a memorable experience by combining creativity, culture, and care. Rooted in the Southeast, we empower visionary entrepreneurs with everything they need—from franchising support and real estate strategy to tailored development programs built around the philosophy of Partner / Learn / Grow. With our hands-on expertise and relentless dedication, we help promising concepts scale with precision and heart, forging lasting connections along the way.